CASE STUDY
LAUNCHING A NEW TRAVEL BRAND

Challenge

New Zealand-based, JUCY Campervans launched in the United States in 2012 in Los Angeles, San Francisco and Las Vegas. While extremely popular in Australasia, this fun, compact way to "trav-camp" is new to the US markets .

What We Did

• Secured coverage in key outlets reaching 150,000+ readers including the New York Times InTransit column and Conde Nast Traveler.com within one month of starting the account.
  
  
• Created partnerships with regional tourism boards to boost presence in the launch cities.
  
  
• Leveraged existing relationships with key bloggers.

What Happened

• Coverage in Los Angeles Times, Baltimore Sun, Las Vegas Sun, Vegaschatter.com, Skift.com, and others.
  
  
• Increase in unique visitors online to JUCY website.
  
  
• Sales have increased by more than 100%.